Privacy Statement Hoofbeat

Hoofbeat, located in the Netherlands, is responsible for the processing of personal data as outlined in this privacy statement.

Hoofbeat considers careful processing of personal data to be of utmost importance. Personal data is processed and secured with care. In the processing, we adhere to the requirements of the General Data Protection Regulation (GDPR). This Privacy Statement explains how we collect and use your data in accordance with the GDPR.

In this Privacy Statement, we explain what personal data we collect and use, and for what purposes. We recommend that you read this Privacy Statement carefully. This Privacy Statement applies to our website,, and related websites and services.

This Privacy Statement was last modified on: 27-02-2024

Use of Personal Data

If you use the websites and related services offered by Hoofbeat, you may share personal data with us. We collect and use personal data that you or your company directly share with us. We will not use the personal data for purposes other than those described in this statement, unless you have given prior consent.

Types of Data Collected

When you use our services, we may collect the following data:

- First and last name

- Address details

- Phone number

- Email address

- IP address

- Other personal data actively provided, for example, by creating a profile on this website, in correspondence, and over the phone

- Data about your activities on our website

- Data about your browsing behavior across different websites (e.g., because this company is part of an advertising network)

- Internet browser and device type

- Bank account number

Grounds for Processing

We generally process your personal data for the following purposes:

- Handling your payment

- Sending our newsletter and/or promotional material

- Contacting you by phone or email if necessary to perform our services

- Informing you about changes to our services and products

- Hoofbeat analyzes your behavior on the website to improve the website and tailor the offering of products and services to your preferences.

- Hoofbeat also processes personal data when required by law, such as data needed for tax purposes.

We collect your personal data based on legitimate interests or your consent, which you can withdraw at any time.

Retention of Personal Data

We retain your personal data for as long as necessary to achieve the purposes of this Privacy Statement. In general, we retain personal data of our website visitors for 24 months.

Your Rights

You have the right to access the information we process. If you wish, you can contact us directly, and we will provide you with a copy of the data we process about you. We may need to verify your identity to fulfill your request. If you believe that the information we process about you is not correct, you can contact us to update your information. You also have the right to object to data processing. If you want us to delete your information, you can inform us at any time. You can contact us at any time regarding these requests, and we will respond promptly, in accordance with the GDPR. If you are not satisfied with the response you receive, you can submit your complaint to the relevant supervisory authority.

Sharing with Others

We will not share your information with others without your consent, unless it is necessary for the execution of the agreement you or your organization has entered into with us or unless required by law.

Transfer of Personal Data

To achieve the purposes described in this Privacy Statement, we may transfer your data outside the European Economic Area (EEA). When this is the case, we will take appropriate measures to ensure that personal data is properly secured. For transfers to the United States, we ensure that such a U.S. party complies with the Privacy Shield. For other transfers, we may transfer your data to a country recognized by the European Commission as providing an adequate level of protection for personal data.


Data you provide may be retained for statistical analyses, including through Phoenix Analytics and/or Google Analytics. These statistics are used to optimize the services. This allows us to see how our visitors use the website and improve it based on that information. Where possible, we will pseudonymize this data.

Note: To make this claim, you must anonymize your Google Analytics. Use this guide.


We want to provide you with relevant and personal information in a user-friendly manner. For this, we use various types of cookies on our websites. For example, we place cookies that are necessary for the functioning of the site. This includes the ability to comment, the operation of spam filters, video playback, and caching to speed up the website. We also use analytical cookies that do not infringe on your privacy.

In general, cookies are stored for the duration of the (browser) session. In addition, your IP address may be stored in the log files of our web server when you use our services. This is necessary to properly manage and secure our services. We do not use your IP address to track or register your online behavior. Usually, we are unable to link your IP address to your name, address, or other identifying information unless you provide such information and continue to use the same IP address.

You can opt out of cookies by configuring your internet browser not to store cookies. Additionally, you can delete all previously stored information through your browser settings.


We ensure that your personal data is protected against loss or unlawful processing. We have taken the following technical and organizational measures, among others:

- Logical access control, use of passwords, and possibly a second factor;

- Encryption of data;

- Pseudonymization of data;

- Use of Virtual Private Servers (VPN) accessible with the SSH key;

- Transfers only over SSL;

- Purpose-bound access restrictions;

- Control of authorized authorizations.